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A customer pays by contactless payment at a vegetables stall at the street market in Sao Paulo, Brazil. Today, Pix instant transfers are so ubiquitous, Brazilians use them tens of millions of times a day, for everything from paying the rent to buying groceries to giving money to beggars on the street. — AFP

SAO PAULO: When Brazil’s central bank announced in 2020 it was launching a free electronic payments system called Pix, many people had no idea what it was talking about.

Today, instant transfers are so ubiquitous, Brazilians use them tens of millions of times a day, for everything from paying the rent to buying groceries to giving money to beggars on the street.

Walking amid cars stopped at a red light in Sao Paulo, panhandler Robson Ferreira has been a first-hand witness to the revolution the system has wrought in Latin America’s largest economy.

“I usually get more money in Pix than cash,” says the 48-year-old unemployed man, carrying a hand-scrawled sign that says, “Need help. Accept Pix.”

Below that is a number drivers and passersby can use to deposit money directly into his account, a process that takes seconds on a cellphone.

“People told me, ‘We don’t even carry money any more. Put your Pix on there’,” Ferreira says.

In under two years, Pix has become the most popular form of payment in Brazil, surpassing credit and debit cards – the first time a government-run alternative to plastic has been successfully implemented in Latin America.

Analysts say that the huge number of smartphones in Brazil – more than one for each of the country’s 213 million people – and government aid payments to 20.2 million beneficiaries have fuelled the system’s takeoff.

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Pix is so popular it has become a campaign issue in Brazil’s October elections, with President Jair Bolsonaro claiming the credit for it – though in reality work on the system began under former president Michel Temer (2016-2018).

Bolsonaro’s top opponent, leftist ex-president Luiz Inacio Lula da Silva (2003-2010), has meanwhile been a target of a disinformation campaign, with false reports he plans to kill Pix to protect big banks, whose commissions on electronic transfers have evaporated since the system was launched.

Replacing cash

Available 24/7, PIX allows anyone with a bank account to send and receive money instantly.

All senders need is a banking app on their smartphones and the “key” for the destination account – usually a phone number or taxpayer ID.

Some cash registers and payment terminals also let users scan a QR code that makes payment even faster.

For now, Pix is still used mainly for small transactions.

The total amount transferred via Pix in the first quarter of the year was around 2bil reais (RM1.77bil), around one-fifth of other electronic transfers.